It takes a team to beat cancer, and by purchasing this bracelet you are part of the V Foundation team. 

The V Foundation for Cancer Research is a premier cancer research foundation that embodies the mantra legendary basketball coach and founder Jim Valvano delivered in his 1993 ESPY Awards Show speech - “Don’t Give Up . . . Don’t Ever Give Up!”®. Join us as we support lifesaving research dedicated to developing new treatment options, seeking breakthroughs and saving lives. Together, we will achieve Victory Over Cancer®. 

25% of the net proceeds from this bracelet will benefit V Foundation. 

Set Kindness in Motion
The cycle of kindness starts with you. It’s why each of our bracelets has a trackable ID tag, so you can one day pass it on and pay its meaning forward. , and to get a lifetime warranty for your Little Word bracelet!